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In our efforts to reduce poverty and advance human flourishing, we are often quick to glorify the “noble nonprofit,” while viewing entrepreneurship and enterprise as amoral at best.

In Entrepreneurship for Human Flourishing, written in partnership with the American Enterprise Institute, we argue that such a posture neglects the very engine of human flourishing—whatever their size or form, businesses play a central role in the war on poverty. With personal stories of everyday businesspeople, we assert the integral role of free enterprise and entrepreneurship in creating opportunities for individuals to experience what it means to be fully human. For when that happens, they argue, people and societies flourish.


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“Winston Churchill once remarked, “Some see private enterprise as a predatory target to be shot, others as a cow to be milked—but few are those who see it as a sturdy horse pulling the wagon.” Chris Horst and Peter Greer of HOPE International use facts and firsthand stories to paint a non-traditional and convincing image of business—one that defies certain stereotypes, and is grounded in reality. They describe entrepreneurship as a sturdy horse, and a real engine for human flourishing.” – Josh Good, American Enterprise Institute