Select Page

Visiting the Starbucks headquarters in Seattle last week was like a party for my senses. Delectable sights, sounds and smells emanated throughout the re-purposed historic train station Starbucks calls home. As part of my MBA program, my cohort had the privilege of visiting with several Starbucks executives–and tasting lots of delicious coffee, of course. Sadly, however, despite my hopes, there were no vanilla latte water fountains. The visit has got me thinking.
Have you ever been a part of a church service or conversation when someone said something like, “You selfishly spend $20/month on coffee purchases — imagine what good that money could do if you gave it to a non-profit!” I’ve heard it many times and am sure I have even said it more than once. There is some truth to that comment, and I am not writing this post to justify excessive consumerism, but I am increasingly convinced that is a misleading admonition.
Your purchases, be it for your favorite coffee, the car you drive or the computer you are using right now, are doing good. Did you know that Starbucks provides wages and health insurance to over 115,000 individuals people and are supporting over 75,000 rural coffee farmers throughout Latin America and Africa? Learning about the Starbucks Farmer Support program (see video below) was like watching a HOPE International marketing video — incredible how much of an impact the gourmet coffee craze is making on the lives of poor rural farmers.
[youtube=http://www.youtube.com/watch?v=UlQenGBQaf0&hl=en_US&fs=1&rel=0]
Many times we assume that all our spending is selfish and detrimental to the world…as if only money given to charities is “money well spent.” That’s just not true. Look at India, Chile, Brazil, Hong Kong and even Rwanda. These countries are seeing massive numbers of people’s livelihoods improved and are seeing the flourishing of many of their communities. Many factors have contributed to these countries’ collective emergence, but the engine of entrepreneurship is leading the charge. We often judge the worth of businesses by how much they give charitably to charities. In my view, the primary good they contribute to our society is their provision of valuable products, services and meaningful employment to the world–from the smallest “mom and pop” shops to the world’s largest companies. Their donations are great too, but it’s their inherent value which is doing the most good.
Next time you buy your white chocolate mocha, use your Blackberry, or read your Bible, think about the people whose livelihoods, perhaps across the globe, you are supporting. Sip that latte with your chin-up. Your habit is putting food on the table for over 75,000 rural farmers in the developing world.
Dig into the ethical policies of your favorite companies, as you are voting with each of your purchases and charitable donations. Are you voting for candidates you believe in?