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I love online banking and e-commerce. I love the convenience of checking account balances, making transfers, and purchasing products in sweatpants from my living room. I’ve quickly become accustomed to the ease of doing business from home, although this luxury is unique to the past decade. It’s easy to forget that just ten years ago online banking was nothing but a dream.
Last month I visited HOPE’s work in the Dominican Republic. There, I had the privilege of meeting our clients, seeing their businesses and soaking in the culture of a country I have come to love. One of the questions I asked to a few of the community banks (groups of 15-30 clients) was “Why HOPE? Why did you choose to become a HOPE client?” Time and time again, in different communities throughout the country, our clients responded, “Because HOPE came to us.”
It’s hard to think back to what life was like ten years ago, when we had to drive to the bank or the store for just about everything. It’s even more challenging to imagine how extremely inconvenient it would be if we lived a few hours from the center of town, where a trip to the bank or to the store meant a day’s worth of travel. Yet, this is the reality for many of our clients. In Congo, our clients often live two or more hours away from the closest commercial banks, large stores, and even HOPE branch offices. To service these remote communities, our loan officers must travel two hours by bus on shoddy dirt roads or, during the rainy season, traipse hours by foot through the mud to reach these communities.

muddy_road

In that context, you understand why they list it as a primary reason for choosing HOPE. Our hardworking and diligent loan officers go into the communities where our clients live. This is about even more than convenience. That message—No, don’t come to us. We’ll come to you—speaks dignity, loud and clear, into the lives of our clients and into their communities. They matter. Their neighborhoods are not forgotten. When everyone tells them they aren’t, we tell them they are worth our time.
One client’s comments are still ringing in my ears. I asked him, “Why HOPE?” …and he responded, “When everybody else makes us come to them, you come to us.”